AFFILIATE MARKETING: A PAY-FOR-PERFORMANCE MARKETING PROGRAM
Introduction
A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. In other words, Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Thus it is the process of earning money in the form of commissions every time you promote a company’s products or services and drive a sale. Affiliates place ads or market the products or services on their websites, app, or blog.
To some degree, Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include Organic Search Engine Optimization ( SEO), Paid Search Engine Marketing ( PPC – Pay Per Click ), E-mail marketing, Content marketing, etc. On the other hand, affiliates sometimes use less orthodox techniques such as publishing reviews of products or services offered by a partner.
HOW DOES AFFILIATE MARKETING WORK? :
Smart entrepreneurs running a thriving business know there is always more they can do to make that business grow. Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience “affiliates” to earn a commission by recommending the products to others. To participate in an affiliate marketing program, you will need to follow these five steps –
Firstly ,Find and join an affiliate program.
secondly ,Choose which offers you want to promote.
thirdly ,Obtain a unique affiliate link for each other.
Fourthly ,Share those links on your blog, social media platforms, or website. Above all Collect a commission, anytime someone uses your links to make a purchase.
COMPANIES THAT DO AFFILIATE MARKETING & THE LINK:
Flyout, 4Shared, Artmight, Artstation, Articleted, About.Me
Some of the best Affiliate Marketing companies are Flipkart Affiliate, Amazon Affiliate, eBay, Commission, GoDaddy Affiliate, MakeMyTrip Affiliate, Optimise, BIGRock, Payoom, Flyout, etc
REFERRAL MARKETING :
Another very effective yet subtle sales tactic is Referral Marketing. Referral Marketing is one of the oldest strategies used in marketing. It is a way of promoting services or products to potential customers through word of mouth, also known as referrals. These referrals can happen spontaneously or by rewarding and encouraging customers and other contacts to recommend services/products to other consumers and/or businesses, both online and offline. Online referral marketing goes through the Internet and is focused on online interaction between customers. It can increase brand awareness, referrals, and eventually revenue. These days, mainly through social media, opinions on product favorites and experiences are being shared. This also includes a company’s website and social media accounts linked to these companies. This marketing strategy can help you to grow your business to a great extent.
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