Animation is a dynamic visual medium produced from static drawings, models, or objects posed in a series of incremental movements that are then rapidly sequenced to give the illusion of life-like motion. The new year has just set in and from the momentum, we can already see in all graphic design fields, it is evident that the animation trends in 2022 are going to be fully experimental.
ANIMATION AND MOTION GRAPHICS
Both Animation and Motion Graphics have become powerful tools for creative advertising and marketing. They have penetrated marketing across all industries and types of businesses. To be aware of animation trends means to have good taste and business acumen. Many companies get involved in the new wave of marketing style. The animation trend is sensitive to global design and technology trends and it is fast-evolving. Some of the trending animation trends of 2022 are:
ANIMATION TRENDS IN 2022: POWERFUL TOOLS OF MARKETING
EVOLVING 3D –
• Always evolving, 3D aims to add realism to the unrealistic. 2022, 3D trend is focused on cute rounded shapes with vivid contrasting colours, making them look like clay figures come to life. For instance The Panda in the Rain by Hossein Ghasemzadeh for Acedesign.
HYPER REALISTIC CGI
• – When you blur the line between reality and animation, you can create Hyperrealism, which is more real than real. The minutely great details allowing you to see the smallest pores on the skin of the character or the microscopic cracks on the armor can be a little bit uncanny, but very impressive. E.g Irradiation by the Short of the week.
FLAT STYLE CHARACTERS
•- Flat style is not just a trend but it is currently considered as a default for marketing-related animations. The style is very effective for visualizing complex ideas in a simple and comprehensive way. However Flat graphics are associated with “Corporate Art Style”. For instance Explainer video for Luigi Report by Vidico.
CUSTOM MASCOT CHARACTERS
•- Custom brand mascots are highly in demand for marketing videos, explainer videos, and advertising. You can see the trend getting stronger, especially for mobile applications which are getting more and more interactive each year. Moreover specially designed to work well with the overall app design and interact with the micro UI animations. For instance Chatbot Mascot by Shiue Nee.
KINETIC TYPOGRAPHY –
•You often hear that a picture is equivalent to a thousand words. In the case of Kinetic Typography, it is just the opposite and that makes it interesting. In the case of Kinetic Typography, words are the images, mimicking concepts and working like visuals. It turns reading into an exciting interactive experience. For instance HEAT by Mat Voyce.
•- This is a kind of surreal fever dream and this trend rises like a counter-culture to reflect the chaos of today and draw strength from within. The animated videos wake up one’s carefree spirit with incredible lucid visuals and entrancing design. For instance Mystic Pizza by Max Barry.
• – This is perhaps the biggest of animation trends of 2022. However What we notice is that things people love most in design are nostalgia and the concept of perfect imperfection. In the case of animation, it is about the beautiful nostalgic vibe of Low Fidelity (Lo-Fi). Lo-Fi, initially referring to low-quality recording, has currently become an internet phenomenon.
Marketing is an art . Animation properly used as an effective tool. However used to convey information in an entertaining manner while providing a useful amount of facts that nudge the buyer to buy or consider buying a certain product or brand of product. Thus in order to use animation as a marketing tool or to pursue it as a career, it is essential to be abreast of the ever-changing and ever-evolving field of animation.